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I think that for a truly representative survey, travellers should be polled from all over the world. Unfortunately, not everyone has heard of BT and nor is it readily available. For instance, the Asian edition of BT hasn’t been available for some time now; coudn’t get in Bombay and couldn’t get it in Singapore.
Outlook Traveller, a rather good Indian travel magazine, conducts its own surveys and, surprise,surprise, BA and VS don’t really feature as much whereas the SE Asian carriers do.