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As far as being juxtaposed with BT’s official survey goes, I think the ‘unofficial’ survey would complement it nicely. For instance, the BT survey doesn’t take into account the worst of the travel industry and I’ve always thought that it is just as important to highlight the shortcomings of the Ryanair’s of this world as it is to praise the professionalism of the SQs.
Also, the ‘unoffical’ survey need not be temporally limited; it could be carried out bi-annually, rather than annually.