Reply To: Surveys

Back to Forum

Business Traveller replies:

This is very interesting, but we should make a few points.

The Business Traveller awards are voted for by our readers, not by members of staff at Business Traveller, the commercial team, or the airlines or hotels themselves…

If you are a subscriber you will have been invited to vote in those awards, and we hope you did so. The results will be published in full online on Monday September 21.

This forum, and the website as a whole, has a different, but overlapping readership from the magazine, and so will probably come up with some different results. If they are different, it won’t ‘impeach’ our results, it simply means one set of readers disagrees with another set.

It is also difficult to see how votes can be collated in this forum (it’s difficult enough collating opinions at times).

There’s also the small matter of methodology. To give you one example, it’s not uncommon for us to receive sudden requests by a West End newsagent for several hundred copies of the issue of Business Traveller that the awards survey is enclosed with. As you can imagine, we, and the independent consultancy which runs these awards for us, take precautions against such actions. If the forum is suddenly overwhelmed by positive comments about a particular airline, it’s difficult to be sure whether these are genuine or come from the personal accounts of an airline’s management.

Nevertheless, all opinions are welcome. And in case you need some inspiration for categories, here is last year’s results in full:

Be up-to-date
Magazine Subscription

To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below