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But the “Premium Fare Sale” is quite distinct from the main economy sale, having completely different start and finish dates, and was clearly the sale being referenced in this thread title.
Perhaps a look at “Posting for Dummies” might be time well spent in between doing your homework:
While you are shopping in ALDI for your new life, you might also consider that the “sale fare” offered by BA to LAX in Club World is £1749.
Indeed, if travelling in a couple, the ex-Italy fares I quoted are coming in at about £1100 return per person:
Very competitive against the others you quoted. UA only guarantees a fully flat bed in business on its 747 fleet (though if you get it, it is terrific) and Air New Zealand offers a slightly longer version of Virgin’s Upper Class Suite.
When you add in the frequency of flights BA offers to many destinations, the multiplicity of BA and oneworld connections, and the far superior Galleries Lounge at T5, including Elemis Spa for a massage on departure, the oneworld lounge offering at LAX, and the Elemis Spa and Arrivals Lounge facilities when you land at LHR, the BA offering is probably better value for most people.
But as you don’t actually fly BA, it would be difficult for you to give first hand experience of the airline.