Reply To: Virgin Atlantic Developing “Next Gen” Seats for A330

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Virgin has placed an order for a total of ten A330-300 aircraft to be delivered in 2011 and 2012, just in time for the Olympics in London.

Currently using a fleet of 747s and A340s, Virgin has stated that these new airframes “will assist futire growith” with destinations suchas Vancouver, Beijing and Cancun in the frame.

What was most interesting was that Virgin Atlantic stated that the new planes would feture “the next generation of seats”.

I suppose the focus will be primarily on improving the economy product, where there has been only modest innovation in comparison to the strides made in premium seating over the past decade.

While the Upper Class “Suite” is great as a bed, the lack of a viewable window, the somewhat invasive/claustrophobic walling either side of the seat, the inability to lie recumbent when watching a movie, and the hassle of getting up to flip the seat to a bed means it is not the ideal solution for a premium business class seat, though great IFE, the in flight bar and a solid table for working make it perfectly acceptable nonetheless.

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