Reply To: bmi or Bmi???

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I remember some advanced conceptual marketing from British Midland at the time of the rebranding which went on about the i being able to stand for lots of things (international, interactive, i the individual) and so on.

I remember QED from maths lessons, although we often wrote ‘W5’ instead (‘Which Was What Was Wanted’). And I remember from English lessons that we were taught to capitalise the initial letter of proper nouns and all the letters in acronyms – thus giving Easyjet and BMI.

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