Reply To: bmi or Bmi???Back to Forum
I remember some advanced conceptual marketing from British Midland at the time of the rebranding which went on about the i being able to stand for lots of things (international, interactive, i the individual) and so on.
I remember QED from maths lessons, although we often wrote ‘W5’ instead (‘Which Was What Was Wanted’). And I remember from English lessons that we were taught to capitalise the initial letter of proper nouns and all the letters in acronyms – thus giving Easyjet and BMI.