Business Classes in Europe are far from lamentable, when compared to alternatives in other countries, and particularly at the price points at which they are offered.
Those of us who actually do travel for business, rather than the motley crew of retired armchair CEOs, find the frequencies, timings and facilities on the ground and in the air more than adequate to get a good day’s work in whichever European hellhole we need to get to before its currency collapses.
Airlines take very special care to understand their customer segmentation – probably more than most industries.
They could not be more interested in why customers use their premium cabins.
A fixed cabin on most shorthaul routes would massively increase cost, reduce flexibility of fleet and flexibility for individual flights and drive up cost, pricing many businesses and most leisure passengers out of the market (and end to the £69 upgrade) leading to the ultimate demise of premium offerings on shorthaul.