Reply To: “loyalty” schemes – Do they Really Care?

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aviationfan
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Since SQ’s introduction of the A380 twice a day, there has only been one flight on which you can upgrade from economy to business with mileage redemption (the daily 747 flight). An upgrade (subject to space availability) would be 45,000 miles on the 747. BUT they’ve just replaced the remaining 747 with a 777-300ER and have now doubled the miles needed for an upgrade from 45,000 to 90,000, apparently because it is a better onboard product. While this may be the case, SQ has effectively overnight doubled the amount of miles needed for UK passengers to gain an upgrade.

You would think that SQ, who are severly struggling in this downturn, would treat its loyal customers a little better and not double the amount of miles needed. I understand the argument that more miles are required for a better onboard product, but since the removal of the 747 and replacement with newer 777, the UK Krisflyer passenger now has no choice and has to fly twice as much in order to gain that little treat for its loyalty. And that is no incentive !

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