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Just about to find out for myself.
I am given to wondering whether this is all down to the self-same BA marketing manager who appeared on the Channel 4 Heston Blumenthal programme which endeavoured to inject some flavour into in-flight catering. Said individual appeared so far out of her depth, it would have been funny if it were not so sad. For someone involved in in-flight catering not to realise that your senses operate rather differently in the much drier circumstances of aircraft flying at 25,000 – 39,000′ as opposed to sea level was truly astonishing.