@ canucklad – 27/11/2015 14:51 GMT
You might, but most price sensitive travellers are not – which is why the offering (both hard and soft) at the back has progressively deteriorated. And it is the unwillingness of some to sit like a tinned sardine (and who are prepared/able to pay more) that has propelled the growth in PE offerings. Yes, you’d be pretty lucky to find one for only another 10% but airlines presumably price the seat space and know the price elasticity of demand for such seats.
There is an argument I came across years ago whilst at LBS, that it’s the economy passengers with their fixed itineraries, ever shrinking space and “there’s one menu option: it’s chicken or chicken…” etc who are “subsidising” (?!) those at the pointy end with their flex-tickets and ever improving sleeper seats and fully catered menu options.
I leave it to others with a better understanding of airline economics/yields/RASK & CASK to state whether there is any validity to the argument or whether it’s hogwash.