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I work in the industrial fragrance industry and you’ll be interested to know that perfumers have never been able to reproduce the aromas of fresh coffee, baking bread or a new car. All three are too complex and subtle for the available range of about 1600 raw materials, which is increasingly limited by over-zealous legislation from Brussells.

The only hotel where I’ve ever experienced a “signature” scent was the nice new Al-Salaam Rotana in Khartoum, which had a nice version of Bakhour from Al Rehab perfumes in Dubai, an appropriate smell because Bakhour means “Incense” and Sudanese are in the habit of burning incense in homes, shops, offices etc. Bakhour is actually descended from Quelques Fleurs by Houbigant, a lovely perfume.