Reply To: Signature Scents

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Tom Otley

Interesting about Abercrombie & Fitch

“Behind-the-scenes diffusers have also largely freed Abercrombie & Fitch employees from spritzing the air with the clothier’s muscular array of colognes; the smells are pumped into the air full-time now. “

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“Singapore Airlines uses a scent called Stefan Floridian Waters to perfume the cabins of its airplanes. Samsung has reportedly pumped the summery scent of honeydew melons into its New York flagship store, and British Airways diffuses the fragrance of meadow grass in business-class lounges. …”

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