Reply To: Signature Scents

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Tom Otley

We’re planning a feature on Signature Scents – those distinctive smells which are diffused in lobbies and public areas in hotels and which the hotels believe make their properties more distinctive and attractive to travellers.

So what do you think? Do you notice them? If you do notice them, do you find them attractive or irritating? Do you wonder what other odours they may be masking? Do you have any favourite / least favourite? And do you believe it’s possible that they influence, sub-consciously, your booking decision at a later date when choosing between two hotels in your travel programme / close to where you want to be in a city and one hotel name seems strangely more persuasive than another! Is it down to the scent?

I imagine this piece will have a punning title…..

Many thanks, Tom

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