As someone who has over the decades written much about currency ticketing, the news that the Swiss franc has soared in value today must cause a headache for the airlines.
Yes, those foreign carriers flying our of Switzerland will be enjoying windfall revenue gains. But on the other hand, more canny Swiss travellers will be starting their long-haul flights in neighbouring countries.
In the case of Lugano in Swiss Ticino, Milan Malpensa is not a lot further away than is Stansted from Central London. And the Gulf carriers will provide premium fare passengers with a chauffeur-driven car.
Swiss must be wondering if many Zurichers will defect to Lufthansa and/or foreign carriers at Munich ?