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Rather than hijack the 777 Las Vegas fire thread about the safety briefing, perhaps this thread should be resurrected to continue this part of the discussion of the value of the safety briefing.
Unless the airlines themselves recognise the value of the briefing and make it compulsory, then passengers will continue to ignore the “leave your hand baggage behind in the event of an evacuation”.
The pre flight briefing must be made COMPULSORY and Cabin Crew have to be given the authority to tell passengers to remove headphones, put reading material down and watch the briefing.
In return, the airlines need to make the briefing shorter, snappier and far more authoritative and warn passengers it is not only an offence to smoke in the toilets, but also to remove cabin baggage in the event of an evacuation.