I think the management has to sit this one out. I have just travelled economy to/from Poland with Easyjet and Transavia (BA have withdrawn from route). Frankly apart from selling rather than giving out meals, I observed no difference in what these cabin staff did and what BA staff do. So why need BA more? I can see that the CURRENT staff dont WANT to give up better terms (I would not, in their shoes) but BA as a MINIMUM should pay NEW employees only what the market is paying.