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In my last commerical job we had a very clear travel policy.
If you were flying for more than 7 hours it was Business Class, this included LHR – JFK which was sometimes less. If you were travelling ultralong haul > 11 hours you could fly first class but had to start work on arrival, no day off to recover. So you tried to avoid flights arriving in the morning or early afternoon.
In my current role, our policy is a lot less flexible you have to travel on the cheapest ticket available when you book. If you search around a bit this can be business class providing you can prove it was cheaper that economy.