@ Mr. Michael. ‘Some knock BA for daring to make a profit……what the heck is that all about. As a business traveller forum I would have thought most people on this forum would have some business nouse….but too often we here the gripe…..”BA are just out for profit”. YES…most businesses are. ‘
I respectfully disagree with this, you cannot sustain profitability in the long term if you don’t serve your customers or invest in future assets. I am in the C-suite of a $2B technology company and I could instantly increase our EBIT by 5% if I cut all our R&D. Yes, some hedge funds may like that but is that really good for long term shareholders?
I think BA can be profitable AND be customer focused at the same time. Just ask Qatar or Singapore Airlines.