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maiden-voyage.com
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Hyatt are doing it because they believe it makes business sense

http://experience.blog.hyatt.com/2013/03/04/female-business-travelers/

And hotels in India are doing it because it instils confidence around darker safety aspects, see the latest report from CNN

http://edition.cnn.com/video/?/video/world/2013/05/23/qmb-india-women-hotel.cnn

What is your opinion on hotels going the extra mile to recognise the needs of female business travllers (which incidentally, according to a recent report from Small Luxury Hotels, have risen by 53% in the last year)