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Accor platinum is regularly given away free. I got it recently via a web link.

Hilton gold, was free via Amex platinum in the uk, but no more. However there is a way to get it totally free, no stays required,

Starwoods gold and club Carlson gold are free with Amex platinum.

Intercontinental platinum is free in the uk with their £99 a year credit card.
Royal ambassador can be bought for £550.

Given the above, is it surprising that the benefits of the major hotel loyalty programmes are diminishing ?