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Starwood Platinum + Ambassador (just had this reinstated) is great value and IMHO beats the majority of other hotel programmes and is well worth having.

The benefits I recieve go well beyond the published benefits and are gained through speaking to GM’s, Loyalty Programme Managers as well as Flyer Talk moderators for the programme.

The Starwood secret is the guest profile they keep, which can only be updated if you build the relationships with the personel involved.

I agree that the Accor Platinum card is basically worthless….

My advice to anyone using hotels regulaly is you will not benefit from the loyalty programme unless you create the “relationship” with the programme and managers…………..

Starwood are not perfect, but they do listen. I value the benefit more than my FFB Gold cards….