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Nothing would give me more pleasure, being British and proud of it, to go back to the old days, where BA was my airline of choice. Being in some far flung corner of the world, away from loved ones, and seeing the colours of the Union flag on the tail of a 747 was a bit like coming home.

Not now.

The truth is that there are so many carriers out there which comprehensively outperform BA on pretty much any measure, which renders the “jam tomorrow” argument hollow and sterile.