Enough with the BA/BAA bashing.
Cynical ploys in single-operator terminals? Like the IB or AF lounges are easy to get to in T4 at MAD or T2 in CDG. Even in multi-operator terminals, the lounges aren’t always right by the door of security.
Does it hurt you to walk a little further? No. Is the world going to end, because you have to walk a little further? No. Does it lower the “premium” experience to walk a little further? No.
Next you’ll want to be carried on a gold chair from the lounge to the gate …