The YouTube vid is brilliant , very funny !!! I was feeling just the same at having to fly shitty club Europe to maintain silver status , and the thought that I may have to use ET checkin in future !!!
I don’t really know how much the changes will affect me personally , but I think I will still very much use BA as the alternatives are not as suitable for me and my requirements , it’s very easy though to have a cynical view of what loyalty really is and the YT clip humour displayed this perfectly .