Reply To: BA Executive Club changes

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Carajillo2Sugar
Participant

citypro – agreed, the changes don’t benefit me but it’s obvious that any company in any line of business needs to look at rewarding/incentivising the customers who are the most valuable to them.

That said, there is also a need to understand the importance of influence (eg travel policy decision-maker) as well as the monetary value of the spend by the individual traveller.

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