Reply To: BA Executive Club changes

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cityprofessional
Participant

So, as with any change in scheme (ref: Flying Blue), some people win, and some people lose

I earn my status primarily through long haul paid (but discounted) J flying. My Avios earning is basically the same, and redemptions are easier (because fewer people will earn them, and availability seems better) and are not as expensive as for other people (because I don’t fly during school holidays – can’t think of anything worse). So net-net, I’m either neutral or slightly up

Those who buy and pay for flexible premium tickets gain the most

Those who buy and pay for short-haul cheapest Y tickets lose the most, even if they do it week-in, week-out

You might not like it, but the people who win out of the shake-up are the ones who make BA the most money. And the ones who lose out are the people who make BA the least. Which is the whole point of a loyalty scheme – reward profitability, not frequency

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