@Senator: which is why “loyalty cards”and the extensive paraphernalia that accumulate around them need to change too.
A business traveller who is not flying the same route month-in, month-out wants flexibility and the same level of service, regardless of route and carrier. Alliances, partnerships etc are increasingly key in a world where former flag carriers are being forced to focus on what is profitable.
That’s why BA seem to have gone wrong here. They have cottoned-on to the need to change but have mucked up the execution.