DS – I agree with you that a business should not “annoy” its high revenue clients and its easier to sell to exisiting clients.
However, any rational person should focus on the fact that there is a long term harvesting of cost savings by reducing a benefit that logically should never have exisited in the first place.
As a shareholder of BA, I would favour Anytime Access being changed to Oneworld Access and for loyalty across the entire Oneworld Partnership to be on an equal footing rather than the current system of each programme creating their own local rules.
I dont think that BA gain much extra business with Anytime Access, its a luxury that became a necessity and has now been removed.
Well done BA – now lets hear about a sweetner.