Binman you don’t have to spend anywhere near £30K to retain Gold in a year. In fact you can do it for slightly less than £5K. It will depend on the journeys that are being used. Low volume long haul or high volume short haul. This is hardly a Ratner!
Lets put this in perspective, it is a shame that the facitity is being withdrawn. The email notification could have been much better and could have offered a sweetener of some kind. No other airline offers a simular facility. From a business perspective you would not provide a facility to customers of another organisation even if they normally buy from that organisation.