Reply To: BA drops Anytime Access for Gold cardholders

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Hippocampus
Participant

Aside from the problems at LGW, with competition between airlines increasingly on an alliance basis, it was something of an anomaly offering a valuable benefit to your customers when they fly with airlines outside your alliance.

From a customer perspective, withdrawing a benefit is never going to go down well, but I can see the business rationale, which was not articulated particularly well in BA’s communication.

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