Reply To: BA drops Anytime Access for Gold cardholders

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Dear Sirs,

I am shocked by your email. This is a clear loss of a very valuable service to your most loyal customers, one that was, among others, behind our motivation to fly BA. But worse, I cannot believe this is “also based on feedback we have received from Executive Club members” and feel betrayed by the fact this seems to be a blatant distortion of the truth by a company I so far trusted.

As a premium member of all three big alliances furthermore, I can judge and appreciate what each membership can bring me. Currently BA is doing its utmost not to give anything more than the others. Focusing on the premium segment requires on the contrary more differentiation. This kind of decisions is just achieving the contrary at a time the Middle East and some Asia based airlines are precisely offering more.

Very disappointed, I remain,

Yours Faithfully

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