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#432010

VintageKrug
Participant

In fact, BA’s scheme is not a “frequent flyer” scheme as it is not frequency of travel which is rewarded, but rather the value of the flights taken in premium cabins which is the focus of the scheme.

Hence the name Executive Club.

Having said that, with recent changes to incentivise non-premium tickets (100% of mileage flown, up from 25%) it is moving towards a more traditional Frequent Flyer model, but it remains most valuable for those who fly in Business cabins.