I am a share-holder in BA, and so eligible to a share-holder discount of 10%, or so I thought.
Imagine my surprise when I priced a flight to the caribbean with and without a hotel and got exactly the same final discount on the combined price whether I used my share-holder discount or not.
When I checked the price of the flight on its own, I got the 10% discount, but when I added in the hotel, they clawed back my discount, making the savings off the discounted hotels less for share-holders .
Put simply, I can have a discount off my flight, only if I do not want a hotel too, otherwise I will pay a premium on the hotel costs exactly equal to my flight discount.
Come on BA, where are you on shareholder loyalty?