I agree. That is exactly my point. The whole ‘loyalty’ concept disappears in that miles and status points will no longer be a factor in the decision making process. As I have already mentioned in the example I offered, I made a conscious decision to favour a company I have a frequent flier card for over one for which I do not (despite the fact that the ticket I chose was marginally more expensive). In future this will not be a factor regarding this specific airline.