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Thank you for your thoughts. Surely the point of a many tiered rewards system (eg silver-gold platinum) is the airlines’ response to the point you make? I am not suggesting that everyone gets the same benefits. I know I am never going to make the platinum grade: I don’t/can’t contribute that much. However, given the current economic climate, with many companies having to cut their travel budgets and increasingly useconomy fares, especially on the shorter haul flights, should economy passenger loyalty be such a low priority as you suggest? I repeat, that money could go elsewhere. I know several colleagues from other companies who regularly use budget airlines, for example. I have also noted that on most European flights I have used recently business class is almost always empty or nearly empty.