Singapore is open for business and ready to welcome you and your delegates. The Lion City’s ability to host world-class events has never been in doubt. Now, building on experience developed through the pandemic, in addition to its range of conventional venues and unconventional spaces for offsite events and gala dinners, Singapore has several new facilities enabling the city to be used as a broadcast centre for hybrid events. Attendees and organisers will be reassured by Singapore’s commitment to safety, technology and sustainability.
The Covid-19 pandemic disrupted industries and halted travel, resulting in an estimated US$28 trillion in lost economic output and 114 million job cuts. It underscored the need for all organisations – especially ones heavily dependent on face-to-face interactions – to better future-proof themselves through innovation. It is this challenge that Singapore is uniquely well-placed to meet, and since the demand for travel is stronger than ever, Singapore has transitioned into a Covid-resilient state as its borders reopen. Offering peace of mind to event owners, organisers and planners, this also extends to delegates and travellers who visit and conduct business here. Whether to surprise or simply reassure, the aim is to delight those who visit, and welcome them back to Singapore.
Centre of attention
Singapore is a diverse destination with attractions ranging from the mega integrated resort of Marina Bay Sands through to the island resort of Sentosa and visitor attractions such as the Night Safari, the SEA Aquarium and the new Museum of Ice Cream. Talking of dining options, alongside 49 Michelin Starred Restaurants and 69 bib gourmand eateries in 2021, spanning hawker stalls, restaurants and street food establishments, it has 11 of Asia’s 50 Best Bars as recognised in Asia’s 50 Best Bars awards.
As a Global-Asia Node for business and business events, Singapore is a trusted and reliable destination for business events experiences. Over the decades, Singapore has earned a global reputation for delivering high-quality events and generating meaningful conversations. Its success is underpinned by a vibrant business culture, excellent infrastructure, stable government and strong connections to Asia Pacific and beyond.
Event organisers and planners from around the globe can attest to the country’s world-class venues, robust ecosystem of experienced industry partners, and experienced business event professionals who have been delivering compelling experiences even in the Covid-19 environment. Through the events that it hosts, Singapore also continues to power the conversation on critical topics that impact the region and world such as sustainability and climate change.
There is plenty of support – Singapore Exhibition and Convention Bureau (SECB) is here to help professional event organisers and planners reimagine business models: from customer experience and content delivery to operational considerations like revenue streams, manpower, and supplier relationships. Its world class expertise means that you can remain confident in the country’s ability to leverage its strong foundations and resume international business events safely in a post Covid-19 world.
Throughout the pandemic the Singapore Tourism Board has been supporting and up-skilling the business events industry, testing and trialling new formats for delivering events, building on its post pandemic legacy of SG Clean certification and safe transfer through Changi Airport and experimenting with such state of the art concepts as the Hybrid Studio.
Today the current travel journey is much easier, with vaccinated travellers requiring no testing or quarantine, and the Visit Singapore app is an example of how the destination is using digitisation to smooth the visit experience.
Recent events where this has been demonstrated have included the Singapore Air Show, Gamescom Asia and the Bloomberg New Economy Forum. Looking forward, both the Grand Prix and the World Cities Summit 2022 are coming this October. Meanwhile the SingapoReimagine platform continues to spark conversations looking at the future of travel and business events, focussing on experiences, wellness, sustainability. The In Singapore Incentives & Rewards (INSPIRE) Global 2.0 programme offers close to 80 options in dining, attractions, thematic tours, team-building and retail experiences to complement the itineraries of business events groups to Singapore. Now is the time to visit Singapore. Travel has returned.