Swiss watchmaker Vacheron Constantin has recently reopened its newly renovated flagship located in The Dubai Mall.
The renovated space pays tribute to the early years of the 267-year-old maison. The Dubai boutique first opened in September 2015, but has since then undergone a comprehensive renovation and reopened recently.
Its immersive, client-first services includes an in-house watchmaker, strap customisation services, interactive digital archives, an exhibition space, and the first permanent Les Collectionneurs vintage offer within the Middle East.
Located on the ground floor of The Dubai Mall, the boutique entrance is adorned with the Mashrabiya pattern, traditional to local architecture.
The experiential boutique allows clients the chance to interact with a watchmaker present on-site.
A custom strap station allows customers to avail of both engraving and embossing bespoke options along with a display of the Métiers d’Art collection below the boutique’s iconic dome.
There are two private salons where guests can be afforded a degree of privacy as they browse through the collections.
In a bid to showcase the maison’s history, a large screen called the Chronogram within the boutique – developed in partnership with the Swiss Federal Institute of Technology – is an innovative tool that uses emerging technologies to digitalise Vacheron Constantin’s archives accumulated since 1755.
The newly reopened flagship houses the complete Vacheron Constantin collection from simple to high complications such as the Traditionnelle perpetual calendar ultra-thin and boutique exclusive models.
The Dubai flagship will be one of the very few boutiques in the world to permanently showcase a selection of Les Collectionneurs vintage timepieces. This curated collection of vintage Vacheron Constantin watches from the 20th century have been restored and are offered with the same warranty given to contemporary collections.
The boutique will also, periodically, showcase exclusive Les Cabinotiers timepieces. Les Cabinotiers is Vacheron Constantin’s approach to single-piece editions. This collection includes both bespoke timepieces made in response to customer requests as well as timepieces conceived by Vacheron Constantin’s master-watchmakers
For the first time in the Middle East, the new flagship will exhibit a permanent selection of heritage timepieces which includes a yellow gold pocket watch from 1834 (Ref. Inv. 10678), featuring an enamelled champlevé case and intaglio engraving and a skeleton Men’s square watch from 1989 (Ref. Inv. 10339), in yellow gold, featuring arabesque decoration on gold case circle from the Vacheron Constantin Private Collection that are inspired by the Arab world.