Tokyo’s ultimate fashion destination

12 May 2020 by Business Traveller India
Isetan Shinjuku Store


An exclusive exhibit blends fashion with art at Isetan Shinjuku Store. The partnership — CADAN (Contemporary Art Dealers Association Nippon) X Isetan Men’s is a unique concept that creates an exhibition-like experience for cultured travellers, as they take on their shopping trips. This spring takeover project is installed on four floors and reflects current trends in cubic exhibit spaces that are called SI — Store Identities. This project at Isetan Men’s is bound to teleport you into the world of museums, as you sift through the latest collections from top end international brands, giving you the illusion of shopping in a world-class showcase of art. A total of 16 works of art, with four unique modern artworks in each season are on display, along with other masterpieces which will give you company during your retail sojourn at Isetan Men’s.


If perfection is your style and you are always on the lookout for that flawless suit, head to the suits section at Isetan Men’s. Designed as the ultimate haven for men’s formal wear, the stylists here help you choose from a wide range of colours, styles and fits that match your preferences. From made-to-measure, custom-made to bespoke, you can pick from a wide range of premium international suiting labels that will up your style game at work. These suits will match well with the pants and shirts that can also be purchased in this section — to create that unimpaired corporate ensemble.


All your footwear reveries come true at the colossal and wide-arrayed shoes section at Isetan Men’s. Designed as a shoes theme park, a trip to this section is nothing less than an adventure for footwear connoisseurs, where you can find almost any kind of shoe you are looking for. A high-end shoes corner along with sections for all kinds of budgets (including brands like Edward Green, Enzo Bonafe) await your presence. The hospitality of the stylist, a number of samples for every kind of choice and free of charge polishing for the rest of your life make this a spectacular and premium experience.


As the fashion gurus of the globe take note of men’s cosmetics, Isetan Men’s dedicated section for this segment is where you should head next. Designed in a way to bring you comfortably accustomed to male cosmetics, this section is equipped with trial and consultation studios for first-timers. For example, with regards to face cleansers, the trial space is fitted with water and towel facilities, to make this experience seamless and understand the viscosity of the product before and after lathering.
This section is based on the futuristic concept that men’s cosmetics are deemed to take centre stage in fashion. In fact, men’s cosmetics are nothing but an extension of men’s grooming and courtesies — an understanding that is at the core of this floor of Isetan Men’s.
At this section of men’s cosmetics at Isetan Men’s, fragrances are retailed as per seasonality, and change very often, thereby offering a spectrum of aromas to choose from. From cherry blossoms to cold winters, there’s always a range of fragrances that would match the season and your personality.
Along with fragrances, this section prides itself with an expansive lineup of skincare, makeup and wellness products that are curated to ensure you look debonair at all corporate outings.


After all that shopping, it’s time to indulge at the ultimate gourmet paradise at Isetan Shinjuku Store’s food hall. Housing over 40 different ready-to-eat food shops that range from a sushi corner, Chinese, party nibbles to Indian food, this section spoils you for choice. With a focus on high-quality produce and ingredients, this section even has dedicated shops for healthy eaters.
However, Indian travellers should not miss the fresh fruit and Indian delicatessen — Sitara. Fruits that resemble jewellery and seasonal savoury items that could bring up the nostalgia of the motherland are a part of this floor. The effortless balance of flavours and spices featured in the items here is as authentic Indian as the ones at home.
This is definitely the perfect destination for all gastronomical products from the world over including alcohol, coffee, tea, Japanese ingredients, and others. You can also shop for Japanese souvenirs to take back to India for your loved ones here.

Isetan Shinjuku Store

Isetan Shinjuku Store is one of the flagship stores of the Isetan Mitsukoshi Group with over 20 stores in Japan. The department store has the highest sales in Japan in recent years. A wide range of Japanese products to high end offerings from all over the world are available here.
Where: 3—14-1 Shinjuku Shinjuku-ku Tokyo Japan

Business Traveller Decenber 2023 / January 2024 cover
Business Traveller Decenber 2023 / January 2024 cover
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