Award-winning brand The Ascott Limited operates 800 properties in 30 countries and 200 cities worldwide. Offering business and leisure guests ready to move-in or ready to leisure-in homes, its serviced apartments promise luxury and exclusivity. The company has been applauded for its global Ascott Cares health and safety campaign in the wake of the COVID-19 pandemic, as well as its sustainability initiatives.

As part of its core focus to offer loyal members a platform to connect and be rewarded, Ascott Star Rewards was introduced as the brand’s loyalty programme, with a worldwide network of 1.5 million Ascott family members today. The complimentary membership entails an array of privileges that include points earning and redemption, 10% off best flexible rates all year round, seasonal discounts of up to 50%, birthday discount e-vouchers, complimentary airport transfers, room upgrades, complimentary breakfast, and early check-in and check-outs that are subject to availability.

To ensure greater value, flexibility and an enhanced guest experience, Ascott launched the Discover ASR mobile app last October. The mobile app acts as a one-stop 24/7 digital concierge for ASR members, who can search for special deals and book their stay at around 200 participating properties in more than 25 countries and 85-plus cities.

In the Middle East and Turkey, guests can enjoy these conveniences and rewards at Ascott Park Place Dubai, Citadines Metro Central Dubai, Ascott Rafal Olaya Riyadh, Ascott Corniche Al Khobar, Ascott Tahlia Jeddah, Ascott Sari Jeddah, Citadines Al Salamah Jeddah, Spectrums Residence Jeddah, Somerset Al Fateh Bahrain, Somerset West Bay Doha, and Somerset Maslak Istanbul.

Through the brand loyalty app, guests can manage their reservations, perform self-check-ins and check-outs, redeem e-vouchers, and view their ASR membership status as well as points earned and redeemed. Guests can sign up for a complimentary ASR membership via the Discover ASR mobile app. ASR members also receive an additional 10% ASR points rebate for every booking made through the mobile app. Membership is free and available by visiting or downloading the Discover ASR app on Google Play or App Store.

Ascott recently launched The Traveller’s Discovery, a weekly ASR flash sale offering discounts of up to 55% on direct bookings between August 30 and September 3, 2021, in the Middle East and Turkey. Guests looking to enjoy a short break in the region anytime until the end of this year, can also take advantage of the Escape in Style promotion with discounts of up to 35% on direct bookings. Visit