Leading international lodging owner-operator, The Ascott Limited, is offering travellers and expats in the Middle East and Turkey, the opportunity to unlock loyalty benefits through its new multi-channel loyalty programme.

Whether guests are travelling for business or leisure, Ascott’s loyalty programme now offers an integrated platform to earn, redeem and enjoy a wide range of membership privileges with the Ascott Star Rewards Multi-Channel programme.

Comprising multiple tiers – Classic, Gold, Silver and Platinum – the complimentary membership offers corporate, leisure and bleisure travellers varied benefits on bookings made directly with the brand, both online and offline. This programme is valid on bookings made online/website, by phone/reservations, walk-ins, via the travel industry (on GDS) and more.

Redeemable benefits also include 10 per cent off Best Flexible Rates, seasonal discounts of up to 50 per cent, birthday discount e-vouchers offering up to 40 per cent off, welcome gifts, welcome drinks, complimentary airport transfer*, complimentary breakfast*, room upgrades* and more.

Via the DiscoverASR Mobile App, guests can also earn additional ASR points through the referral programme, go green initiatives, points purchased, points exchanged and more. Rewards can be redeemed in full, partially, or on foreign exchange for bookings involving travel to a new city.

Corporate travellers can now earn up to 10 Ascott Star Rewards points on every Singaporean Dollar spent, and redeem them on their next leisure or business trip in the region.

Participating properties in the Middle East region include Ascott Park Place Dubai, Citadines Metro Central Dubai, and Citadines Culture Village Dubai in the United Arab Emirates; Somerset Al Fateh Bahrain in Bahrain; Ascott Corniche Al Khobar, Ascott Rafal Olaya Riyadh, Ascott Tahlia Jeddah, Ascott Sari Jeddah, Citadines Al Salamah Jeddah and Spectrums Residence Jeddah in the Kingdom of Saudi Arabia; and Somerset Maslak Istanbul in Turkey.

Complimentary memberships to the programme can be accessed at www.discoverasr.com