Shoe Care Snobs

12 Apr 2021 by Business Traveller India
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The Shoe Snob

Style” and “fashion” are as disparate as “love” and “infatuation”: the first being permanent, the second fleeting. Truly stylish people see well-crafted footwear a sartorial foundation – and, as such, an investment. In accordance with the old adage “ You can tell a lot about a person by their shoes”, sartorial excellence is achieved, quite literally, from the ground up. Shoes worth having are worth looking after. Shoes speak – what do yours say about you?  These are the core principles upon which the – a purveyor of premium shoe care products – is founded.

The Shoe Snob

We have been quietly working away throughout the pandemic and have refreshed our look and products to offer what we believe to be the best of the best. From the finest beeswax and shoe polish to vibrantly coloured waxed cotton laces, our range is continually evolving. We only deal in
the necessary and the noteworthy – fluff and snake oil have no place in our hallowed realm.

The Shoe Snob

From our own branded products to the celebrated French Shoe Care maker Saphir Medaille d’Or to the shoe world’s best kept secret “Boot Black” by Columbus (a Japanese manufacturing company that has been quietly ploughing its trade for only a little over 100 years) we have all your shoe care regimes covered. From smooth leathers to suedes to exotic leathers; from trainers to leather bags and even sofas, we have care, nurture and maintenance covered.

The Shoe Snob

We believe in true craftsmanship, and as such have expanded our range over the lockdown period to include some key investment pieces. This includes a small collection of umbrellas by a small British company called Fox Umbrellas – they have kept many Prime Ministers and royal figures from past to present dry in some uncompromising weather. As for socks, we have enlisted two giants in Pantherella & Royal Warrant Holders Corgi to shroud customers’ feet in luxurious cashmere, wool or cotton offerings.

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The cover of the Business Traveller May 2024 edition
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