Founded
Edition Hotels is the result of a collaboration between Marriott International and hotelier Ian Schrager, originally launched in 2010 in Waikiki, Hawaii, followed by a property in 2011 in Istanbul. However, these properties no longer operate under the Edition brand.
Portfolio
Edition Hotels’ current portfolio is rather small, standing at just four properties all having opened between 2013 and 2017; The London Edition, The Miami Beach Edition, The New York Edition and The Sanya Edition.
Key markets
Although the brand has had a relatively relaxed expansion, averaging out to roughly one new hotel per year since the opening of the London property, Edition Hotels is currently set to nearly quadruple its footprint over the coming three years with a further 15 properties in the pipeline between now and 2020.
While the US is currently the main market for the brand, this is set to change in the coming years as Asia becomes home to the largest number of Edition Hotels of any region.
Future plans
Much of Edition Hotels’ plans for the next three years comprise properties in Asia, with roughly half of the new hotels currently in the pipeline being based in the region. First among these will be The Bangkok Edition and The Shanghai Edition, both scheduled to open their doors this year. These will be followed by properties in Wuhan, China and Singapore in 2019, a hotel in Bali in 2020 and two hotels in Tokyo, located in the city’s Ginza and Toranomon districts, also in 2020.
However, in December last year, Marriott announced Edition Hotels would be making its debut in Kuala Lumpur along with a third property in Japan, located in Niseko Village in Hokkaido, though no opening date has yet been revealed for these properties.
Outside of Asia, the group is making steps in Europe, the US and the Middle East. Notably, this includes a property in the home hubs of each of the big three Middle-Eastern carriers (Etihad, Emirates and Qatar Airways): Abu Dhabi (in 2018) and Dubai and Doha in 2020.
In the US, a second New York hotel will open this year in Times Square (the current New York Edition is in Midtown), along with the brand’s first West Coast property in West Hollywood. Europe will be getting its second Edition property this year in Barcelona, along with Bodrum in Turkey, while a hotel in Reykjavik, Iceland will open in 2019.
Loyalty programme
Marriott International currently operates three rewards programmes: Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). Points for stays at Edition Hotels can be earned and through The Ritz-Carlton Rewards, though if you’re a member of one of the other two programmes you can just link accounts and get status match and points transfer capabilities between them.
Stays accrue 10 points per US$10 spent at an Edition property, while redemptions are calculated based on Marriott Rewards’/The Ritz-Carlton Rewards’ category/tier systems. Each property is placed into a category/tier based on criteria such as brand and location, each with a corresponding per-night points redemption cost. For The Ritz-Carlton Rewards, these range from 30,000 points per night for Tier 1 properties to 70,000 points per night for Tier 5 hotels, while for Marriott Rewards these range from 7,500 points per night for Category 1 hotels and 45,000 points per night for Category 9 hotels.
The London and New York hotels are Tier 4 properties and have a corresponding redemption cost of 60,000 points per night (50,000 as a Pointsavers Reward), while the Miami Beach hotel is a Tier 5 property costing 70,000 points per night (60,000 as a Poinsavers Reward). The Sanya Edition is in Tier 2 and costs 40,000 points per night to redeem (or 30,000 as a Pointsavers Reward).
The Ritz-Carlton Rewards also provides a fifth free night when members redeem four consecutive nights.
