The restaurant business is the second highest employment generator in India after the finance industry. A research conducted by Jones Lang LaSalle, an investor management firm, on Mumbai’s food service industry reported that 60 per cent of the city’s population works in this sector. The National Restaurant Association of India estimates the industry (nationwide) will grow to ₹4,08,040 crore by 2018. Breaking it down into categories: 74 per cent are from quick service restaurants (QSR) and casual dine-ins, 12 per cent from cafes, and 14 per cent from fine dining restaurants, pubs, bars, clubs and lounges.