Cool new tool from BA

As mentioned today on the wonderful frequent flyer website Head for Points, BA have started a new feature for Executive Club members- My flightpath. Go to it from Manage My Booking once you have logged in.

It shows a summary of where you have been with BA and partners, a map of the countries to where you have flown as well as other interesting features. Likely to be no more use other than as a bit of fun- but fun it is..

More innovation from BA as their £5bn investment programme really gets into its stride.

You can access it via your BAEC homepage by clicking here:

http://www.britishairways.com/travel/my-flight-path/execclub/_gf/en_gb

I’m really impressed with this fun piece of kit – nice to be able to look back over the years and be reminded of trips, people and places I’d forgotten about.

I’d like to check this out but it looks like the system’s down due to a problem. Ah well.

1F

A word of caution if one is concerned with a “big brother” mentality.

Through cookies, logging/recording IP address with logons/account access it is now possible to get a fair idea of the online customer whether they are logged into an account or not.

This is useful when assessing the potential customer and have individual dynamic pricing

This is a useful infographic.

http://www.dailymail.co.uk/travel/article-2589084/CheapFlights-infographic-shows-airlines-REALLY-work-cost-plane-ticket.html

Have recently received two invites to join “Signals” – an ability to know when someone has opened your e-mail. This tech has been used with Google Analytics and is becoming more widespread.

https://chrome.google.com/webstore/detail/signals-by-hubspot/oiiaigjnkhngdbnoookogelabohpglmd?hl=en

You are being watched…. and analysed…. not just to target you with tailored info but also understand price tolerance.

Works fine for me.

BigDog, are you alleging that BA is using this tool for dynamic pricing? That’s quite an allegation. Have you any evidence to support this?

Broken for me now, too – must have been all those people clicking on the link over lunchtime.

Obviously BA’s continuing innovation is very popular!

Thankfully, all the other http://www.ba.com functionality still works.

Old hat I’m afraid. Miles and More have had this for ages. Works perfectly and shows all sorts of info but I can’t compare it as the BA site seems to be down – as mentioned by several others. It’s fun but hardly an innovation on BA’s part!