United unveils ‘sequential reaction machine’ inflight safety video

17 May 2024 by Mark Caswell
Still from United's 'Safety in Motion' inflight safety video (taken from

United Airlines has unveiled a new inflight safety video filmed within an airplane-inspired sequential reaction machine.

YouTube videos involving sequential reaction setups can be incredibly popular, often racking up millions of views, and the carrier hopes that its new video will “capture and keep the attention of even the most frequent fliers”.

It follows a ball as it makes its way through the sequential reaction machine, passing through airplane-inspired set-ups including chutes, a snack cart and drink cup, seatbelts, windows, seats and directional signage, while United employees demonstrate key safety procedures.

The video took ten months to make, and features 17 employees, 12 individual contraptions, and 1,000 dominoes, all set to United’s signature theme tune Rhapsody in Blue by George Gershwin.

A total of 171 customised versions of the video have been created to accommodate various aircraft types, seat configurations and languages.

United worked with the FAA to ensure that the content of the ‘Safety in Motion’ video met requirements. It will debut on aircraft from 25 May, and will be rolled out across the fleet this summer.

Commenting on the news Maggie Schmerin, chief advertising officer for United, said:

“The safest safety video is one that passengers actively watch. Our creative concept was inspired by the idea of connection and the many moments of any given day that our employee work groups have to connect to be able to get thousands of flights off the ground and to their destinations safely.

“We worked across the airline to ensure our new safety video clearly and succinctly communicates critical information in a way passengers can’t help but watch – no matter their age, background or experience traveling.”

What are your thoughts on the most effective inflight safety videos? Do some carriers do them better than others? Leave your comments below.

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