IHG Hotels & Resorts is debuting two luxury and lifestyle brands in Vietnam this year as it introduces Hotel Indigo and Vignette Collection to the market as part of its growth strategy.

Lifestyle brand Hotel Indigo will soon welcome guests in the heart of Ho Chi Minh City as Hotel Indigo Saigon The City.

Luxury and lifestyle brand Vignette Collection will also make its country debut with an upcoming hotel in Hoi An, situated close to the famous UNESCO Heritage Site in the historic central coast city.

By introducing both brands, IHG says it is responding to the rising demand for hotel stays in Vietnam.

Last year, there were 108 million domestic trips within the country, with Hanoi to Ho Chi Minh City remaining one of the top 10 busiest flight routes in the world.

Internationally, Vietnam remains popular with visitors from the US, South Korea and China.

With international arrivals reaching 4.6 million in the first quarter of 2024, and exceeding 2019 levels, Vietnam is targeting 18 million visitors this year.

As well as introducing these two brands to Vietnam, next year IHG will open InterContinental Halong Bay Resort in Ha Long city – its first property in the area – which will be followed by Holiday Inn Resort Halong Bay in 2026.

IHG also plans to introduce its InterContinental brand in Thanh Xuan Valley within the city of Vinh Phuc – its first valley resort project in Vietnam – within the next few years.

IHG has 18 open hotels in Vietnam across six brands: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, voco hotels and Holiday Inn Hotels & Resorts.

The group says it is on track to more than double its portfolio in the country by 2028 by opening at least 26 more hotels.