Marriott International has announced a new agreement with MGM Resorts International, which will see 17 properties marketed under the MGM Collection with Marriott Bonvoy brand.
The deal replaces a previous partnership between MGM and the World of Hyatt programme.
The new collection will launch in October, and will allow Marriott Bonvoy members to earn and redeem points at MGM Resorts, including MGM Grand Hotel and Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel and Casino, Luxor Hotel and Casino, and Excalibur Hotel and Casino.
Four properties will also join or remain part of existing Marriott brands, with Bellagio Resort and Casino becoming part of The Luxury Collection, ARIA Resort and Casino joining the Autograph Collection, Park MGM becoming part of Tribute Portfolio, and The Cosmopolitan of Las Vegas continuing its affiliation with Autograph Collection.
The majority of the hotels are located in Las Vegas, but five MGM Resorts in other US locations will also join the MGM Collection with Marriott Bonvoy: Borgata (Atlantic City, New Jersey), Beau Rivage (Biloxi, Mississippi), MGM Grand Detroit (Michigan), MGM National Harbor (Maryland), and MGM Springfield (Massachusetts).
In total the resorts will add more than 40,000 rooms to the Marriott Bonvoy portfolio, increasing the group’s global rooms distribution by 2.4 per cent.
Members of the MGM Rewards programme will also be able to link their accounts with Marriott Bonvoy to receive “select member benefits”, with more information set to be provided in the coming months.
Finally Marriott has signed an loyalty marketing agreement with BetMGM, MGM Resorts International’s online gaming and sports betting joint venture, which sees Marriott Bonvoy becoming BetMGM’s exclusive hospitality loyalty programme partner in the US and Canada.
The deal will see Marriott Bonvoy members provided with opportunities to earn points on certain BetMGM transactions, and to participate in exclusive games, experiences, and offers on the BetMGM platform. In the other direction BetMGM Rewards members will be able to exchange BetMGM Rewards points into Marriott Bonvoy points.
Commenting on the news Bill Hornbuckle, president and chief executive officer, MGM Resorts, said:
“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment. We’ve seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability.
“We’re thrilled to now scale the relationship and offer Marriott Bonvoy members greater distribution access to our award-winning resorts – as well as exclusive event and entertainment opportunities – in Las Vegas and across the US.”