The Hoxton has launched a new sustainable initiative, rewarding guests who choose to travel by rail while staying at two or more of its hotels.
‘The Good Rate’ will see £20/US$20/€20 deducted from the room rate at each location if guests travel between the properties by train.
The initiative applies to those staying at two or more Hoxton hotels in Europe, while guests only need to catch the train to one hotel in the US to benefit from the discount. Stateside, The Hoxton has properties in Chicago, Portland, Downtown LA and New York’s Williamsburg.
To benefit from the discount, guests must present the relevant train ticket at check-in. The Good Rate can also be used in conjunction with existing Hoxton room offers and promotions if stays are taken consecutively and booked directly through thehoxton.com.
The brand is responding to the growth in demand for slow travel, with a rail resurgence currently taking place across Europe. Indeed, France has restricted short-haul domestic flights for distances that can be covered by rail in two and a half hours or less.
Business Traveller joined The Hoxton team on a Eurostar trip to Brussels to celebrate the launch of the initiative and experience the hotel’s new opening in the Belgian capital.
The hotel brand decked out a carriage of the Eurostar in the recognisable Hoxton decor, with pot plants in the overhead compartments, comfy retro cushions and a Roberts radio playing tunes throughout the short journey.
The Hoxton, Brussels opened earlier this week in a 22-storey Brutalist building which formerly housed the European headquarters of IBM. Design blends 1970s decor with Brutalist silhouettes and motifs, along with bespoke murals by Brussels-based artists.
Located opposite the city’s botanical gardens, the hotel is complete with 198 rooms, a double-height open-plan lobby with a bar, Peruvian restaurant Cantina Valentina and rooftop taqueria Tope, and the brand’s meeting and events space ‘The Apartment’.
Later this year, the brand will also introduce its Working From co-working space in the building. This will mark the brand’s third co-working venue, with existing spaces in London’s Southwark and Chicago hotels.
In line with the sustainable ethos, the hotel has partnered with electric bikes specialists Cowboy, enabling guests to explore the city by bike.
On the ESG side, previous initiatives by the brand include donating winter beds to homeless communities through its annual Stay for a Stay campaign, and eliminating single-use plastics or using repurposed materials and upcycled furniture.
In Brussels the brand has partnered with charity L’Ilot to provide support and help to homeless communities. Alongside financial assistance and donations of bedding, towels and equipment, the hotel team will also take part in volunteering shifts to support the centre.
The Hoxton brand launched in London’s Shoreditch in 2006, and currently has 12 properties open across Europe and North America, with recent openings including The Hoxton, Charlottenburg in West Berlin, and The Hoxton, Shepherd’s Bush in London (see below for our Tried and Tested review).
The brand will open its second property in Amsterdam in August, situated in the city’s Eastern Docklands, within a 1920s building formerly home to by the Royal Dutch Lloyd Shipping Company.