Passengers on all easyJet aircraft can now access digital content including games and inflight retail menus, as a result of a partnership with travel technology company AirFi.
The carrier trialled what it referred to as the provider’s “digital onboard experience” last year, initially on 27 A320 Family aircraft.
It was subsequently rolled out to 108 planes and is now available across all 327 of the group’s aircraft.
The system provides access to “a customised wireless engagement portal enabling passengers to access games, journey-specific content and airline information, plus browse inflight retail offerings using their own mobile phones, tablet or laptops”.
Customers connect to a local wifi network to access the content, which is free and does not require users to download an app or share personal information.
AirFi is used by more than 70 airlines and rail operators to provide in-journey content, with customers including Aegean, Lufthansa, Fiji Airways, Scoot, SmartLynx Airlines and Surinam Airways.
Commenting on the news easyJet’s director of inflight retail Simon Cox, said:
“We are really pleased, that following a phased roll out, we have now completed the programme of installing the technology across all our aircraft which has enabled us to introduce digital solutions for the convenience and benefit of all our customers.
“AirFi has been able to meet our ambitious timelines for this project and have integrated well with our existing partners.”