In a landmark move, Makemytrip has collaborated with Microsoft to make travel planning more inclusive and accessible by introducing voice assisted booking in Indian languages. The new, in-platform tech stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services, will converse with the user to offer personalised travel recommendations based on their preferences; curate holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel etc; and even help book these holiday packages.
Currently, the beta version of this integration has been introduced in English and Hindi for flights and holidays’ customers.The next stage of voice assisted booking flow will cover other transport offerings. The feature has been embedded into the landing page of the platform and can be activated with a single click.
Rajesh Magow, Co-Founder and Group CEO, Makemytrip, says “This Generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands in native Indian languages that will alter the landscape of travel bookings hereon forth.”
Sangeeta Bavi, Executive Director, Digital Natives, Microsoft India, said, “MakeMyTrip is a pioneer in the travel industry, and we are honored to work together to define the next frontiers of AI driven innovation and customer engagement in the online travel industry. Bringing together MakeMyTrip’s expertise with Microsoft’s AI capabilities, including Microsoft Azure OpenAI Service, our collaboration will help make travel more inclusive and accessible for travellers across India, with trust and security at the core.”
The intuitive interface powered by Azure OpenAI Service’s GPT technology, will analyse specific user requirements and sift through thousands of options, to recommend, customise and book holiday packages, transforming what has been a time-consuming process into a quick and hassle-free experience.
It will also summarise hotel reviews, extracting unique traveller impressions, that is cohort specific – whether a solo traveller, business traveller, couple, family, etc. This will elevate the hotel booking experience by offering personalised and relevant information to the user without having to scroll through multiple reviews.